EcoRub

EcoRub launches EcoTPEsuper

World-unique recycled thermoplastic elastomer (TPE)

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With EcoTPEsuperTM, Sweden’s climate goals for 2030 are already being achieved today without sacrificing technical performance.

EcoRub launches EcoTPEsuperTM which is a unique circular alternative to newly manufactured thermoplastic elastomers (TPE). The global market for TPE material is expected to be over SEK 200 billion in 2027.1

With a recycled content of 30-50%, EcoTPEsuperTM can already live up to the goal of at least 30% recycled material in 2030 for new products as well as the future goal of 50% recycled content.

Thermoplastic elastomers (TPE) such as EcoTPEsuperTM are rubber-like materials and, just like plastics, can be easily recycled by reshaping into new products. Today, such materials are everywhere in everyday life, in everything from rubber strips in cars to soft handles on tools.

EcoTPEsuperTM is a world-unique circular material which, through up-cycling, is both recyclable and contributes to the recycling of rubber. With a recycled share of 30-50%, EcoTPEsuperTM strengthens Sweden’s climate step for the use of recycled circular materials.

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